I’ve always wanted to give something useful back. Pro-bono work was hard to square with a full-time job and three children. New tools changed how much I can get done without lowering the standard, so I can finally price this for the businesses I grew up around.
I’m Matt O’Brien. I grew up in Williamsburg and lived there until I moved to Spain with my wife in 2015. I worked at the Williamsburg Market from 2010 to 2012 and at Off The Map Tattoo in Easthampton from 2009 to 2012. I come back every year.
These days I lead marketing at Hevy, build small software projects at night, and raise three kids.
For the curious: I’ve spent more than twelve years in growth and marketing, helped grow international companies, and co-owned a tattoo studio. I know a website has to help run a business. Looking impressive is not enough.
The work
I find additional facts from multiple sources that showcase what makes each business unique and special.
Williamsburg · Retail & bakery
The store’s Cheddar Cheese Bread, the Wrapple, and its home in an 1876 building move to the front. The bakery menu lives on the site, and the practical details are easy to find on a phone.
Haydenville · Bakery & café
Made the hearth oven, the Pollards’ 1998 story, current hours, and the route up from Northampton the center of a properly mobile site.
Explore the conceptHaydenville · Farm & retail
Brought the farm’s family history forward and made the Backporch PacaStop, fiber goods, hours, and visit information much easier to find.
Explore the conceptA note about the work: These are working previews, not claims that a good business is a bad one. The General Store is in final review. The other two are unsolicited concepts shared with their owners.
What actually changes
Hours, menus, directions, booking, and phone numbers are where a customer expects them, without pinching or hunting.
The business name, address, phone, opening hours, and services are structured clearly for search engines.
Events, seasonal hours, menus, photos, and news get a regular upkeep day instead of joining a permanent to-do list.
A short report turns Google Analytics, Search Console, and Microsoft Clarity into useful plain-English signals.
How it works
The whole process normally takes about 45 days. Most of that time is for thinking, checking facts, and giving you room to review, not billing hours.
I read the existing site, public history, reviews, menus, and anything else that explains why people actually come.
You get a private, working preview to click through. Your existing site, domain, and email are untouched.
Send corrections and changes. If you want it, we launch it. If you do not, nothing changes and there is no awkward sales chase.
The price
AI makes the research and production dramatically faster. It does not choose what matters about your business, check the facts, talk through changes, or stand behind the finished site. I do.
Build and launch
$200 one timeKeep it useful
$30 per monthReasonable questions
I have wanted to give useful work back to Williamsburg for years, but a full-time job and three kids made open-ended pro-bono projects unrealistic. Better tools now let me do the production work much faster, so $200 is a price I can sustain for a very small number of hometown businesses.
Not currently. This is deliberately small and local. I have a full-time job at Hevy and am not trying to turn this into an agency.
They stay where they are while the preview is built and reviewed. A website switch should not require moving your email. Nothing changes until you approve the new version.
The intent is practical upkeep, not metered nickel-and-diming: hours, events, menus, photos, news, and the occasional sensible change. Before launch, we will put the exact boundaries in writing so neither of us is guessing.
The useful parts of Google Analytics, Google Search Console, and Microsoft Clarity: how many people visited, what they searched for, which pages helped, and where visitors got stuck. No thirty-page dashboard dump.
Then your current site remains exactly as it was. A preview is an invitation to talk, not an invoice or an obligation.
Start with the current site
You do not need a brief. Send the website address and the one thing you wish were easier. I’ll read it and reply personally.
Your message goes to a private inbox. My email address is not published or sold.
